How much should I pay for invitations?
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"How much should I pay for invitations?"How much do they go for?

Author: Olivier De Meulder - Vice PresidentSeptember 2007

This is a question we often get from our customers. Looking for the perfect invitation can be quite daunting considering the wide price range that they go for.

Here are some pointers to sort through it all. For the sake of this article, I will focus on wedding invitations, but the same rules of thumb apply to all your party invitations.

At the bottom of the range, you have your budget invitations. They typically range from $60 to $100 per 100 invitations. For this price you can still get a beautiful wedding invitation, printed in raised printing, on elegant cardstock.

At the high end of the spectrum are high-end invitations. These range from $250 to $700 per 100 invitations. This is where you will find your engraved invitations, pocket folds, letterpress, layered and many unique invitations.

The majority of personalized invitations will fall somewhere in between those two extremes.

Why do I keep talking about the price per 100? You will notice that the invitation industry likes to show you the price per 100 invitations. What if you don't need 100 invitations, but you would like 75 or 200? It's a fair question. Most invitation vendors will use the price per 100, because it makes it easy to compare two different invitations. You should know that the price per invitation becomes relatively cheaper as the quantity increases. That is because a good chunk of the cost of personalized invitations is based on typesetting and setup of the printer. So for example, if an invitations shows $130 per 100 invitations, it might cost $110 for 50 and $175 for 200. I know it's confusing, but that's the nature of the beast. Most invitation websites will show a price chart or allow you to get an instant price quote.

Here is another consideration when you are considering price. Some studies have been done about weddings and wedding budgets. On average, the invitations and announcements make up about 3% of a wedding budget. So if you are planning on having a $27,000 wedding (which is the average in the US), plan on spending around $810 on invitations.

I know it's a lot of information to take in, but I hope I have shed some light on this sticky issue.